Free
$0
- The Broth, all seven modules
- Your Brand on a Page
- PDF and a share link
The nextgreat brandcould comefrom anyone.
It has been in your head since the day you started. One conversation gets it onto the page.
The Broth is in closed beta. Join the waitlist and we will tell you when that changes.
Nearly 50 years in brand rooms at Ogilvy and Leo Burnett.
01The problem
137,000 startups launched today. Most skipped this.
They did care. But the fix on offer was to hire an agency, spend more than the business cost to start, and wait six months for it. That is not a real choice when you are six weeks from the end of the money.
So they buy a logo and start building. They have visuals, but no brand. In a market this crowded, that is the difference between being chosen and never being seen.
137,000+
new startups launch every day
$3,000++
to start one
$10,000+++
for the brand strategy
02Why now
Soon, something else will be doing the choosing.
People are starting to ask an AI what to buy instead of searching for it. The AI does not show a page of results. It recommends what it can describe clearly.
A brand it cannot tell apart from four others does not rank lower. It does not come up at all. The founders building something distinct right now are giving it something to say.
03The insight
Branding is simple. The industry made it complicated.
That kept the prices high and the room small. Strip away the language and branding comes down to a handful of plain questions. They are easy to understand and hard to answer honestly.
Your brand is already there: in the reason you started, in what makes you angry about your industry, and in the one customer you built this for. We do not invent it. We dig it out.
04Not ChatGPT
Every brand will use AI. Most will use it wrong.
AI is fast. Speed is useful. But ask it for a brand and it gives you the average of every brand it has ever read, which is exactly the wrong answer.
The Broth is a brand workshop with a chat window on the front, built from nearly 50 years of running workshops. It asks its next question based on what you just said. And it pushes past the first answer, because the first answer is almost never the true one.
05How it works
One conversation. One page. Your brand.
- Panel 1
Join the waitlist
Leave your email. That is the whole ask.
- Panel 2
Have the conversation
BrandRamen asks the questions nobody thought to ask. You answer honestly, one at a time and at your own pace. It takes about an hour.
One question at a time - Panel 3
Read your Brand on a Page
Purpose, mission, vision, values, personality, positioning and voice. Yours, in your words. Most founders describe relief and courage, followed by a quiet kind of pride.
- Purpose
- Mission
- Vision
- Values
- Personality
- Positioning
- Voice
- Panel 4
Take it with you
Download it. Brief a designer from it. Pitch from it. Keep it as the reference the business was missing.
06Connect
Your brand, insidethe tools you alreadywrite in.
Coming next
We are building a connector for your Brand on a Page. When it ships, Claude and ChatGPT can read your brand. The brief, post or product page you write with them will start from your brand instead of the average of everyone else. It is not ready yet. Leave your email and we will tell you the day it is.
One email, when the connector ships. That is all.
How it will work
You ask
“Write our launch email. Use our voice.”
It reads
- Purpose
- Mission
- Vision
- Values
- Personality
- Positioning
- Voice
07What you get
A page that could only belong to you.
A specific, true, human document about your brand and nobody else's.
08The product
The Broth is the foundation. More is coming.
01In beta
The Broth
The free foundational workshop. Your Brand on a Page. Everything else is built on it.
02Next
The Noodles
Your language. The tagline, the messaging and the words you use everywhere.
03Later
The Toppings
Your visual direction. What the brand looks like once it knows what it is.
The Broth is free. It is a gift to every founder who deserves better than skipping this step. There is no trial clock or teaser version.
09What it costs
The Broth is free.It stays free.
In a ramen shop, you buy a ticket from a machine by the door before you sit down. Every bowl is on the front, with the price on its button. Same here: three plans on one screen.
One brand. The full workshop. Your Brand on a Page. No card, trial or expiry. We charge for the layers that follow.
Studio
$19a month
- Everything in Free
- The Noodles and The Toppings as they arrive
- Revise any module with help
Agency
$99a month
- Everything in Studio
- Your team in one workspace
- Hand the page to your client under your own name
- Bring the client into the room
That is $3.96 per brand per month at Agency, compared with $3.80 at Studio. You are not paying us for brand slots. You are paying for the tools that make twenty five client brands manageable.
Already in the beta? Every brand you have made stays yours and stays free, however many there are.
Said plainly
Nothing here is chargeable yet. The Broth is in closed beta and free. It will stay free when the rest arrives. We are showing you the prices now so you can decide whether this is for you before giving it an hour of your life.
10Who built this
Two people who got tired of watching good businesses fail.
We have run brand workshops for banks, telcos, gaming companies and global brands across three continents. We also watched startup after startup disappear in Singapore for a completely fixable reason. So we took the process apart and rebuilt it for people who could never afford it.
Stephen Kyriakou
Co-Founder
Over 20 years in advertising as a writer and brand strategist. His work has shaped brands you already know. Ogilvy, Leo Burnett, Cannes Lions, One Show.
Mathew Searcy
Co-Founder
Design leader and brand strategist with a track record across Asia, North America and Europe. His work covers art direction, digital and brand activation in every major category.
11Questions
What does it cost?
The Broth is free, with no trial clock or teaser version. We charge for the layers that follow. The prices are above.
Is this just a chatbot that writes something generic?
Generic AI gives you a generic brand document. This gives you your brand. Every question is built to get past the first answer. We never stop at "I saw a market opportunity."
How long does it take?
About an hour for most founders. Some go faster. Some need longer. There is no right pace.
Why is there a waitlist?
We read every Brand on a Page produced during the beta. We want to know it works before we open it to everyone.
What happens to my data?
Your brand is yours. We do not sell or share it. If that ever changes, we will ask you first.
Your brand is already in there.
Let us go and find it.
Closed beta. No credit card or spam. And no date we can promise yet.