Why We Started Brand Ramen

Jun 15 / BrandRamen
At BrandRamen, we believe that anyone can start the next great brand. That’s why we formed BrandRamen: to make branding accessible, easy, and affordable for everyone. Because in a world where 90% of startups fail, having a strong brand could be the difference in making it, or not.

90%? That is pretty darn high

Yea, it scared us too. But the reality is, startups face numerous challenges, from limited funding and resources to intense competition. According to recent studies, 90% of startups fail within their first few years.
The usual culprits are funding, market saturation and operating costs - but one often overlooked factor is the lack of clear branding and identity. Many startups cannot afford the costs associated with traditional branding agencies or full-scale brand workshops. This results in a fragmented brand presence that fails to build trust and loyalty among customers, or stand out from the competition.

The Power of Strong Branding 

A strong brand is more than just a logo or a catchy slogan. It’s the essence of what your business stands for and how it communicates with the world. A well-defined brand helps build trust, creates emotional connections with customers, and differentiates your business from competitors. This is crucial for startups looking to make a lasting impression in their industry. It’s also why some companies charge $50 for a shirt, and why some can only charge $5.

BrandRamen's Mission

BrandRamen was formed with a simple mission: to make branding accessible, easy, and affordable. We believe that with the right tools and guidance, anyone can build a strong brand that resonates with their audience and drives business success. There are many great examples of  big brands that started small.

Our affordable, automated branding workshops are designed to help startups, small businesses, and personal brands create their own unique brand identity.

How We Help Startups Succeed

Accessible Branding Workshops:

Our workshops are designed to be accessible to everyone, regardless of their budget or experience level. We provide step-by-step guidance on finding your brand purpose, defining your brand values, crafting your brand philosophy, and choosing your brand archetype.

Easy-to-Follow Process:

We simplify the branding process, making it easy for anyone to follow and implement. Our workshops are structured in a way that breaks down complex branding concepts into manageable steps.

The BIY (Brand It Yourself) Model: 

To make branding even more accessible, BrandRamen has created a unique BIY model designed to help startups and SMEs run their own brand workshops. This model provides the tools and guidance necessary for businesses to build their own brand identity without the need for expensive agencies. Our approach is based on over 20 years of experience running brand workshops, where we learned that the answers to branding challenges are always inside the client's head. It's about helping them get those answers onto the page.

Affordable Solutions:

Traditional branding agencies can be expensive and out of reach for many startups. At BrandRamen, we offer affordable solutions that provide the same level of expertise and quality without the high price tag.
Our careers building new brands, and helping existing brands grow, evolve and shift have taught us that with the right support and resources, anyone can create a brand that stands out and succeeds. Our passion for branding and commitment to helping others is what drives us. We want to empower entrepreneurs to take control of their brand and turn their visions into reality.

Branding is a critical component of business success, especially for startups navigating a competitive landscape. At BrandRamen, we are dedicated to making branding accessible, easy, and affordable because we believe that anyone can start the next great brand.
Don’t let cost get in the way of giving your startup the brand love it deserves. Find out more about BrandRamen BIY workshops today.

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